drop it's very familiar butler logo, seems to be causing some upset among the rank and file. The upset is such that those opposing the decision have had their story and objections picked up by the national media one of them having created a blog in an effort to muster support for the 'save Jeeves' campaign.
Doubtless this is another 'I want to make my mark' decision by executives of the new parent company, it will have less to do with the brand requiring an update or re-vamp than it will with a few career obsessed individuals who merely want to be noticed! Aggravating as it is and in many cases unnecessary, some young marketing 'hot shot' will have decided that re-branding is the way to go and as ever they do in the world of corporate limelight grabbing will run with it until one of two things happens, the decision proves to have been financial hogwash or he or she becomes bored and is head hunted.
I can see a marketing argument on occasion for updating a brand but but Ask Jeeves is hardly a company or image that we have had time to grow tired of and nor is it an image that is strongly rooted in a particular trend. The butler saw the company through the dot com boom and bust but loyalty or customer opinion are two areas where large corporations and marketing teams seem to attain a sudden and convenient case of profound deafness and tragic sight loss!
If it ain't broke don't fix it eh guys? What?, Oh I'm sorry, I didn't realise, would you like that in sign language or Braille?
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